Our new and wide-ranging strategy focuses on five challenges and associated corporate values and behaviours to ensure the Group continues to be a thriving business with social objectives.
We provide high-quality housing across a range of tenures - from supported living and affordable homes, to full market rented, shared ownership and outright private sales.
We reinvest every penny we make and more in new homes and improving our services, and make meaningful impact to our customers’ lives which helps local communities to thrive.
Our strategy guides us to work efficiently to find the best solutions to problems; be more collaborative with each other, our customers and partners; and offer greater transparency in the way we communicate.
Our aim with the help of this strategy is to build a society we can all be proud of.
Below are the challenges and our responses:
Live by our values
We work together
We get things done
We do the right thing
Provide more quality homes
Use our capacity to build new homes
Make sure we meet our design and sustainability standards
Offer a range of homes and tenures to meet diverse customer needs
Provide more homes for low income households
Stay safe and secure
Maintain and improve the safety of our homes
Improve our estates and living environments
Keep our colleagues safe
Be a great place to work
Excel at customer service
Listen to our customers
Do the basics brilliantly
Make it easy to do business with us
Provide products and services that meet the needs of our different customer groups