Affordable rent

Affordable Rent

Southern Housing Group is a not for profit housing provider and over 60% of our homes are let on a social rent.

"Affordable" rents were introduced by the government a while ago as a way of allowing housing providers to charge a higher but still discounted rent on some of our homes. An "Affordable Rent" is defined as a rent up to 80% of the local market rent for the homes we let. The extra income we get from letting a small percentage of our homes on an "Affordable Rent" is used to help develop new homes for those in housing need.

The rent we charge for "Affordable Rent" will be no more than 80% of the market rent value, but is often lower depending on location.


"Affordable Rent" homes are available to applicants in housing need that have household incomes of up to £90,000 (if applying for a property in London) or £80,000 (if applying for a property outside of London).

Applicants must be able to pay the rent without spending more than 40% of their gross income as we do not want to encourage people to live in housing which they cannot afford.

How to apply

Applying through your local council

Most of our affordable rent homes are advertised through the local authority and you will need to register with the local authority housing department for the area you wish to move to. Many councils use choice-based lettings schemes. If you are successful in selecting one of our properties advertised through your local council’s scheme, we’ll contact you to talk you through our tenancy application process.

Find your local council